Our automated pricing monitor detected a change on the official ActiveCampaign pricing page on October 19, 2026. The change was verified with a second independent read before publication. Here is exactly what changed.
What Changed
| Plan | Change | Before | After | % |
|---|---|---|---|---|
| Pro | Annual price (per mo) | $142 | $79 | -44% |
ActiveCampaign Pricing After the Change
| Plan | Monthly | Annual (per month) |
|---|---|---|
| Enterprise | — | $145 |
| Pro | — | $79 |
| Plus | — | $49 |
| Starter | — | $15 |
What This Means for Buyers
ActiveCampaign’s recent price adjustment for the annual Pro plan, moving from 142 to 79 USD, presents a significant budget advantage for both new and existing customers. This notable reduction will likely be met with enthusiasm, especially by those considering or currently using the Pro tier. For prospective buyers, the lower annual rate makes the Pro plan much more accessible and an attractive option for locking in advanced features at a reduced cost.
Current Pro subscribers on annual plans will see an immediate benefit upon renewal, while those on monthly plans might find this a compelling reason to switch to annual billing to capitalize on the lower rate. Such price drops often stimulate increased uptake, as they can signal enhanced value and reduce the barrier to entry for a more feature-rich offering. Buyers typically react positively to direct cost savings, often accelerating purchasing decisions to lock in the improved terms.
How We Detected This
This change was detected by our automated pricing monitor, which reads the official ActiveCampaign pricing page every week and records the published prices. Every change is confirmed with a second independent read before being reported. The full price history is available on our ActiveCampaign pricing tracker page.
